Shrink sleeve technology optimizes the printable label area with 360-degree graphics, while accommodating extreme container contour. This flexibility is applicable to virtually any shape or size container on a variety of films. Both UV flexo and gravure printing can be utilized, providing photo quality images as well as the use of eye catching metallic and fluorescent inks. Shrink sleeve provides excellent scuff resistance, easily detected evidence of tampering, and consumer-convenient multi-pack presentation.
Contact us to learn more about our proven technology, innovation, value, and service that support many of the best brands in the world.
A large CPG customer was experiencing scuff on their labels during product transit, decreasing their overall aesthetic appeal. Their previous solution was to place cardboard dividers around the neck of the product to eliminate any movement during distribution. However, this customer found that the cardboard dividers are very costly, $300M - $500M monthly.
MCC worked with MPD and the supply chain to identify the bottle rub points, and designed a more robust print trial. This trial verified varnish type and placement, and assured that the varnish could be incorporated without adversely affecting design intent.
Through our commitment to innovation and continuous improvement, we are constantly investing in new technologies, materials and processes to ensure we remain at the forefront of our industry, pioneering new standards for premium labels. From raw materials to finished goods, our in-house Research & Development team has a focused effort on new product development and new market innovations that help build brands and drive sales.
Create a multi-dimensional appearance through the use of a registered matte/gloss varnish to give your brand design depth and complexity on shelf.
An embellishment capability that produces both visual and tactile qualities. Great for bringing a premium appearance to your brand through brilliance, brightness, and eye-catching reflectance. EtchedFX™ offers emboss and deboss combination which encourages touch at shelf, increasing impulse purchases.
The Mosaic soft-ware program crops, rotates, expands, and mixes seed files to create randomized artwork patterns that output a 100% unique label for each unit. The randomized Mosaic design can be used in combination with personalization to create a specific targeted label. The Multi-Color Mosaic solution is available for pressure sensitive, shrink sleeve, roll fed, cut & stack, heat transfer, and in-mold labels.
High Build on Shrink Sleeves
The Hubert’s Lemonade samples shown here feature high build on the large lemon in the center, smaller fruit near the flavor title, and the lemon truck on the back side of the label. This added texture creates the feel of a real lemon, and encourages consumers to touch and engage with the product. Creating high build on shrink sleeves is unique to Multi-Color, and a growing embellishment in the packaging space.
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