Multi-Color Kuala Lumpur is one of the market leaders for premium label solutions in Southeast Asia. We serve customers from a wide range of industries including Home & Personal Care, Specialty, Food & Beverage and Healthcare. We are equipped with a full range of machines in flexography, letterpress and digital printing as well as AVT inspection systems. We also maintain the following ISO Management Systems: ISO9001 Quality Management System, ISO14001 Environment Management System and ISO/TS16949 Automotive Quality Management System and GMP certification.
Our customer decided to run a campaign for stick-on labels on the front page of a newspaper including a scratch-and-win section for each of the stick-on labels. The prizes had to be randomly spread within each label roll for the ease of auto-labelling: three groups of prizes, two non-variable print and one variable print which contains a unique alpha-numeric set of numbers for each label.
By utilizing our experience in handling complex variable digital printing, we were able to provide a solution to the customer within a tight lead time. And because of our ability to consistently stagger the prizes within each roll, based on the preset percentage of each prize, the campaign was a success.
Through our commitment to innovation and continuous improvement, we are constantly investing in new technologies, materials and process to ensure we remain at the forefront of our industry, pioneering new standards for premium labels. From raw materials to finished goods, our in-house Research & Development team has a focused effort on new product development and new market innovations that help build brands and drive sales.
THEME PARK WRISTBAND
A theme park wristband is provided to visitors as identification of a valid ticket. To help reduce counterfeiting, we incorporated overt security features in thermochromic ink, irreversible coin reactive ink and holographic strips.
HEIGHTEN TACTILE EFFECT
Marketing concept is to sell the idea of special engine lubricant for vehicles constantly in heavy traffic crawl. To create a unique effect that could interact with consumer by feel the roughness of engine if DO NOT use this lubricant. The heighten tactile effect is printed using DW screen mesh where ceramic SLG E-spheres is added to create a coarse texture when you run your finger over it.