Multi-Color Clarksville is a market leader specializing in both cut & stack and pressure sensitive labels for the food and beverage industries.
We are a wide-web rotogravure printer that produces both die cut pressure sensitive labels, and metalized paper labels. Our vertically integrated facility allows us to provide quicker response times, which improves our customers’ speed to market.
In 2015, Budweiser transitioned from paper labels to PSL and in early 2016 Bud Light introduced a major graphics change including a conversion to metalized film PSL. For the first time ever Budweiser and Bud Light label and can graphics represent the same branding.
The challenge from Budweiser was to convert from C&S paper to metalized BOPP film. This meant adding a UV tactile element that, in initial testing, caused the ink to shatter when the label was peeled away from the bottle. Bud Light’s challenge was to create a smooth transition to the new graphics under a short timeline.
Through our commitment to innovation and continuous improvement, we are constantly investing in new technologies, materials and processes to ensure we remain at the forefront of our industry, pioneering new standards for premium labels. From raw materials to finished goods, our in-house Research & Development team has a focused effort on new product development and new market innovations that help build brands and drive sales.
HIGH BUILD VARNISH
A new innovation in screen printing technology, Super High Build adds a third dimension to your label through its stunning visual and tactile presence. See the difference, feel the difference and maximise your brands impact with Super High Build.
UNIQUE DIE CUTTING
The ability to die cut labels in unique shapes to differentiate your product on the shelf.
MAKE YOUR MARK
Specialty inks and varnishes that allow the consumer to customize messages on individual packages. The ink appears via pressure on the label surface with a solid object. (key, coin, etc.)
DIVERSE EMBOSSING PATTERNS
The ability to apply a specific embossing pattern to a paper material to match a specific look. (foil, metal brush)